Central marketing tool for advertising material & mailings

Digital solution for cross-location advertising media management

As an international industrial group with numerous sites, BASF places high demands on marketing processes, user-friendliness and consistent adherence to its corporate identity.

Together with BASF, Johnen Druck developed a central marketing tool that efficiently bundles advertising materials, mailings, warehousing and dispatch processes and makes them usable across all locations.

Initial situation

BASF works with a large number of locations and different user groups that regularly access advertising and marketing materials. The previous effort for ordering, coordination and dispatch was to be reduced without losing flexibility or quality standards.

Solution from Johnen Druck

Johnen Druck developed a central store system that maps both stocked standard items and templates requiring approval and clearly structures the processes.

Central functions

Extensive online store for advertising materials in stock
Combination of standard goods and templates with approval process
Individual user views depending on role and authorization
Shipping allocation directly in the shopping cart
Shipping via DHL with a registered BASF customer account
Barrier-free and user-friendly navigation

BECAUSE RELIABILITY CREATES TRUST

Result
& added value

Efficient ordering and shipping processes for numerous locations
High user-friendliness thanks to individual views
Significantly reduced administrative and coordination effort
Transparent shipping and cost processing
Ensuring quality and CI conformity

Implementation
& processes

The implementation was carried out in close cooperation between BASF, an external agency and the Johnen Druck support team.

Clearly defined processes and precise instructions
Reduced correspondence thanks to structured processes
Weekly provision of up-to-date stock lists
Ongoing updating of templates and marketing materials
Regular stocktaking to ensure correct stock levels

Customer testimonial

"The central marketing tool makes it much easier for our locations to access advertising material. Processes are clearly defined, operation is intuitive and compliance with our corporate design is guaranteed at all times. I also really appreciate always having a fixed contact person who deals with my concerns directly."